You may be wondering how to set up an Etsy Shop and if it’s the right thing for you. I personally have a shop and love working from home. Check out how I did 50k in revenue my first year which offers more tips to make your shop a success. Here is some great info on What, How and Why to setting up an Etsy shop.
So let’s start that list!
What can you Create:
The million dollar question – What do I sell? Whatever you choose, it needs to be something that you enjoy doing, if you love it – you will have a better chance at succeeding. If you have a hobby of some sort like knitting, that’d be fantastic! If you’re an artist or photographer, try selling your paints or photos. You can sell almost anything on Etsy as long as it’s vintage, handmade or a craft supply. Check out this list of categories to get some ideas if you need a little guidance or inspiration on what to sell.
Do your Research:
Now that you know what you want to sell, the next step is research. Who is your target market? Are you going to sell to a niche group or a broad spectrum of people in that category? Who are your competitors? A clear picture of how your going to sell and to who is important. I like to take the time to create a clear brand image.
Create an Inventory:
I think this is one of the most important things and I can speak from experience. Having a fully stocked shop (40-100 items) is important. Imagine walking into a boutique and only seeing a few items. Would this make you feel inclined to buy something? No? Me either. I like to see stocked shelves, full with lots of options. I can personally say that once I had 60-100 items listed in my own shop I saw a huge jump in views and favorites. Basically, the more items you have, the more visible you are and the easier to find in searches. Take some time to really create and refine your products that you want to launch your store with. First impressions matter and you have to draw your customers in through one photo.
Final Touches on opening an Etsy Shop:
Here is where I like to really refine and add the finishing touches.
Etsy Shop Name: What are you going to name your shop? Deciding what to name your shop can be fun and also not so fun. It’s really tough to come up with something perfect. I like to brainstorm and make a list of ideas and search synonyms and work as many combinations as possible before committing to a name. This is important because it’s what all of your potential customers are going to recognize you by. You’ll want your shop name to be clear and to the point. For example; Are you going to sell candles? I’d add something like Wick, or Wax or Candle, something that can distinguish you amongst the crowd.
Product Photography & Descriptions: This is where you really have to reach through your potential customers computer screen and grab them! You have to draw them in with your product photography to get them to click on your listing, then you can sell them with the product description. The one thing about Etsy is that you cannot actually touch and see the physical product. You need to describe everything about your product for sale. What color is it? What is it made off? Make sure the product photography is clear and the descriptions are detailed and to the point.
Pricing & Shipping: Number one, don’t undercut yourself. Finding a happy medium for pricing can be tough. You want to be competitive but also make sure you aren’t selling yourself too short. Etsy has a few options for shipping. You can use calculated shipping costs or you can set your own with shipping profiles. My most important tip: Don’t forget to include your shipping materials like bags, boxes, labels, tape, etc. in the price of your shipping cost. Also, Etsy is known for its handmade, personal shopping experience. A lot of people include handwritten notes thanking their buyers for the purchase or wrapping things nicely and just showing extra care towards their items. Make sure your buyer is excited to open your package and that they’ll be a returning customer!